A clearer project portfolio.
I redeveloped the website design, added more of the company’s completed projects and worked on SEO optimisation.
Visit Demobox ↗Current company website; it may have changed since my work.
Demobox
Connecting a traditional renovation business with new clients.
The work, up close.
Website redevelopment, client relationship management and local marketing for a renovation and interior-design business in Taiwan.
From prospects to follow-up.
I built a potential-client CRM in HubSpot and worked on email marketing to support client outreach and follow-up.
Communication for Taiwan.
I built LINE Official Account marketing and developed visual design and brand messaging for the local market.
What changed. What I learned.
2
New renovation projects supported by the website and CRM
Outcome reported by Cherish: two new renovation projects, supported by the website and CRM. These were contributing tools, not the sole cause of the wins.
Reflection
For an established business, digital marketing needs to fit how the team works. A clearer project portfolio and an organised CRM can support both the first enquiry and the follow-up conversations that turn interest into business.
The challenge.
Demobox was an established renovation and interior-design business serving B2B clients in Taiwan. The team relied on traditional ways of working, so the challenge was to introduce practical digital marketing tools that fit existing workflows and made the company’s project experience easier for potential clients to discover.
How I approached it.
Organise prospects
Built a potential-client CRM in HubSpot and supported email marketing to help the team organise contacts and follow up on opportunities.
Develop local communication
Built LINE Official Account marketing, including visual design and brand messaging for the Taiwanese market.
Improve the website
Redeveloped the website design, added more completed projects to the portfolio and worked on SEO optimisation to improve discovery.
Tools & skills.
NEXT PROJECT
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