Content creation

MY CONTRIBUTION · Social Media Management

I managed social media content and publishing, bringing together original creative assets, repurposed videos and creator partnerships to support audience growth and engagement.

Selected content I created

Changes shown in the supplied reporting views. Reporting dates and comparison windows are not visible in the captures; these are not results attributed solely to paid ads.

MY CONTRIBUTION · Content creation

I created content for Familidoo’s Instagram, turning product information into Q&A videos, fast-paced explainers, feature-led posts and trend-inspired content. I also used Canva and CapCut to produce marketing assets. For New Century, I worked with the product-development team to gather information and write behind-the-scenes product stories.

Historical dashboard comparison from my earlier portfolio. The full reporting dates and year are not visible. “Follows” measures follows during the reporting period, not growth in the total follower base. These results are separate from Tern’s reporting period.

MY CONTRIBUTION · Launch & prelaunch

I created product-launch content for Familidoo’s Instagram, introducing products and communicating their benefits.

MY CONTRIBUTION · Video editing & product storytelling

I developed product-led videos through scripting, filming, directing, appearing on camera and editing. I also adapted existing campaign footage for social media and worked with the product-development team to turn technical information into clear stories.

MY CONTRIBUTION · Creative design

I researched product and market information, wrote copy and created Canva infographics. I also provided creative direction to the media team for product communication and flyers.