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Tern Bicycles
Creative campaigns. Measurable performance.
Original campaign creative · Cherish Therin
The work, up close.
Campaign creative, product storytelling and partnerships. Posts load automatically as you explore.
Influencer & UGC partnerships
5 posts
MY CONTRIBUTION · Influencer & UGC partnerships
I sourced influencers and UGC creators across the U.S. and Europe, negotiated collaboration terms, and managed creator relationships and campaign delivery.
Video editing
2 posts
MY CONTRIBUTION · Video editing
I used CapCut to edit UGC footage and repurpose existing assets with fresh storytelling for social media.
Creative design
6 posts
MY CONTRIBUTION · Creative design
I created engaging, informative marketing assets for social media and flyers using Canva, translating product features into clear visual stories.
Tern HSD Gen 3.
I worked with the creative team to plan Reel and video campaigns, coordinate creative photoshoots, and create campaign assets using Canva.
Launch carousel
Five original slides. Swipe or scroll to explore; select an image to view it full size.
Campaign banners
Product features & rider education
Launch & prelaunch
5 posts
MY CONTRIBUTION · Launch & prelaunch
I supported the launch and prelaunch of Tern HSD Gen 3, helping plan launch campaigns and go-to-market content.
Giveaway campaign
1 post
MY CONTRIBUTION · Giveaway campaign
I supported giveaway campaigns designed to grow our social media community and encourage participation.
Social Media Management
4 reports
MY CONTRIBUTION · Social Media Management
I managed social media content and publishing, bringing together original creative assets, repurposed videos and creator partnerships to support audience growth and engagement.
+368.1%
Views · Instagram reporting view
+100.1%
Follows · Instagram reporting view
+252.4%
Link clicks · Facebook reporting view
Selected content I created
Changes shown in the supplied reporting views. Reporting dates and comparison windows are not visible in the captures; these are not results attributed solely to paid ads.
Meta Ads
2 reports
MY CONTRIBUTION · Meta Ads
I helped plan, set up and run Meta Ads, then analysed performance and reported results. I managed e-commerce sales campaigns across prospecting, retargeting and abandoned-cart audiences.
67×
ROAS · up to €67 revenue per €1 spent
+20%
Website traffic · reported outcome
+65%
Social media visits · reported outcome
10%
CTR · peak, rounded
€0.04
CPC · lowest observed
Reporting period: February–August 2026, confirmed by Cherish. Peak results across individual campaigns, not a blended account average. The sales screenshot shows 67.99× ROAS for the abandoned-cart campaign; the traffic screenshot shows CTR (all) up to 10.66% and CPC as low as €0.04. Traffic growth is a reported outcome; attribution is not independently established by these captures.
What changed. What I learned.
67×
Peak campaign ROAS
10%
Peak CTR (all) · rounded
€0.04
Lowest observed CPC
Meta Ads reporting period: February–August 2026, confirmed by Cherish. Peak results across individual campaigns; see Meta Ads above for supporting screenshots and context.
Reflection
Creative execution and performance reporting work best together: audience signals help determine what to make, and campaign results inform the next iteration.
The challenge.
Make bicycle campaigns more visible and engaging while connecting creative decisions to paid-media performance.
How I approached it.
Analyse
Used keyword research and campaign reporting to guide content topics, targeting and optimisation.
Create
Planned launch content and produced short-form videos, carousels and campaign assets.
Optimise
Managed Google and Meta campaigns, budgets and targeting; maintained influencer relationships and negotiated collaborations.
Tools & skills.
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