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Familidoo
Bringing a consumer brand to international audiences.
The work, up close.
Campaign creative, product storytelling and partnerships. Posts load automatically as you explore.
Visit @familidoo ↗Influencer & UGC partnerships
6 posts
MY CONTRIBUTION · Influencer & UGC partnerships
I sourced U.S.-based mom creators, introduced them to Familidoo’s products and wrote clear UGC briefs. I negotiated collaboration terms with the aim of making a limited budget go further, while managing creator relationships and content delivery. My earlier portfolio records more than 30 influencer partnerships managed.
Videos by the credited creators; my contribution was outreach, briefing, negotiation and partnership management.
Content creation
7 posts
MY CONTRIBUTION · Content creation
I created content for Familidoo’s Instagram, turning product information into Q&A videos, fast-paced explainers, feature-led posts and trend-inspired content. I also used Canva and CapCut to produce marketing assets. For New Century, I worked with the product-development team to gather information and write behind-the-scenes product stories.
508.3K
Instagram views
22.5K
Link clicks · +704.6%
2.4K
Follows · +290.1%
Historical dashboard comparison from my earlier portfolio. The full reporting dates and year are not visible. “Follows” measures follows during the reporting period, not growth in the total follower base. These results are separate from Tern’s reporting period.
Launch & prelaunch
2 posts
MY CONTRIBUTION · Launch & prelaunch
I created product-launch content for Familidoo’s Instagram, introducing products and communicating their benefits.
Event & booth support
3 events
MY CONTRIBUTION · Event & booth support
I supported Familidoo at trade shows, engaging English-speaking buyers, promoting the products and explaining their features and benefits.
Selected trade shows attended in 2024.
Video editing & product storytelling
6 examples
MY CONTRIBUTION · Video editing & product storytelling
I developed product-led videos through scripting, filming, directing, appearing on camera and editing. I also adapted existing campaign footage for social media and worked with the product-development team to turn technical information into clear stories.
Creative design
5 examples
MY CONTRIBUTION · Creative design
I researched product and market information, wrote copy and created Canva infographics. I also provided creative direction to the media team for product communication and flyers.
Meta Ads & website traffic
2 examples
MY CONTRIBUTION · Meta Ads & website traffic
I managed Meta advertising and reviewed CTR, CPC and Shopify traffic reports to understand campaign performance and audience response.
8.75%
Highest displayed link CTR
NT$2
Lowest displayed link CPC
+425%
Mobile sessions · Shopify
The screenshot shows individual campaign rows, not an account average: displayed link CPC ranges from NT$2 to NT$6. Shopify shows 10,821 Instagram sessions versus 23, and 3,883 Facebook sessions versus 337. Reporting dates are not visible; the traffic comparison does not establish that ads alone caused the increase.
What changed. What I learned.
+290.1%
Instagram follows · dashboard comparison
+704.6%
Instagram link clicks · dashboard comparison
+425%
Mobile website sessions · Shopify
Historical screenshots shown above. Reporting dates are not fully visible; platform comparisons may cover different periods.
Reflection
This work combined product education, creator communication and social content: clear briefs gave creators the context to explain products, while varied formats offered different ways to introduce their benefits.
The challenge.
Familidoo was a small company with a limited marketing budget and niche products. The team was based in Asia, with no local marketing team in the U.S. or Europe to produce market-relevant photos and videos. The challenge was to find suitable creators and families in those markets, explain the products clearly and create useful content within budget.
How I approached it.
Source & brief
Identified mom creators in the U.S. market and wrote product-focused UGC briefs to help them understand the products and communicate their benefits.
Negotiate & manage
Negotiated collaboration terms and managed creator relationships, aiming for strong content outcomes within the available budget.
Create & support
Produced educational, product-launch and trend-led Instagram content. At trade shows, promoted products and explained their features and benefits to English-speaking buyers.
Tools & skills.
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